A leading corporate trainer, researcher, and brand consultant, Lisa Johnson has up-to-the-minute knowledge of market forces, trends, and consumers’ buying minds, including the shift to more sustainable business practices and products.  Johnson is the coauthor of Don’t Think Pink (AMACOM), Mind Your X’s and Y’s (Free Press) and The Free Agent Formula.

Lisa Johnson was an early pioneer in the field of marketing to women, helping to design some of the first sporting goods products engineered for women’s bodies in the early 1990s and founded one of the leading consulting groups called Reach Women. In 2005, she led a groundbreaking research study on how technology is shaping a new generation and changing the way we all work, play, and shop. This research resulted in the book Mind Your X’s and Y’s and inspired her to delve more deeply into the lives of “connected” women, where she began to trace the impact of the “Gamma Effect,” which eventually led to two research reports coauthored with Lisa Finn on Gamma women.

Johnson’s latest project is a multi-media curriculum for entrepreneurs called The Free Agent Formula. This exciting new training program inspired the online reality experience ModernEntrepreneur.com which follows a small group of business owners through a transformative journey as they take their companies to a profitable new level.

Johnson has worked with top companies and organizations internationally, including Nike, Microsoft, Starbucks, Motorola, Meredith Corporation, Disney, Giant Bicycles, Kohler, Kodak and others.

Her marketing concepts have appeared in Harvard Business School’s Working Knowledge, the New York Times Magazine, the Chicago Tribune, and on NPR’s “Marketplace.” Soundview chose Johnson’s first book, Don’t Think Pink, as one of the top business books of 2004, and a summary of the book was included inMarketing Gurus: Lessons from the Best Marketing Books of All Time.

For more information about Lisa, visit www.reachgroupconsulting.com