Kevin Manahan’s Thoughts on Go Green 09
Kevin Manahan, online editor for Oregon Business, posted his thoughts on Go Green 09 in an article called “On The Scene: Going green takes a team.” Darcy Winslow, a 21 year former Nike employee, led a panel “Eco-Visionaries: Creating the New Sustainable Business Landscape”. An excerpt of Kevin’s article follows:
In a panel discussion on the new sustainable business landscape, Darcy Winslow, founder of DSW Collective with 21 years of experience at Nike, used an example from Nike’s past to illustrate the need for collaboration. When the activewear company decided to switch to water-based compounds in its products (because of the health risks organic compounds posed), it came across a problem: Even though Nike successfully came up with the technology to make the switch, its products were running down the same factory lines as Adidas and Reebok. The solution? Nike shared its technology with its rivals, at no cost. “Had we just implemented that on our product, we would not have solved the problem because you still have the volatile organic compounds coming from the other lines,” Winslow said. “So it was our first real initiative at collaborating with our competition.”
Check out Kevin’s entire article here: OregonBusiness.
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